Our story

Six friends.
One very good dog.
A whole lot of love.

Furreal isn't a company that found dogs. It's a bunch of friends who found out how much a fur baby can change your life, and wanted to give that love something soft to wear.

It started with the fur babies

Between us there were cats, dogs and a lot of photos on our phones. Nanak is a proud cat dad to Joey and Nemo, who remain deeply unimpressed that their human co-founded a dog brand. Dhruv has Ebie, a shaggy professional napper, and Sakshi has Raatu, the owner of the most expressive eyebrows in India. And then there was Jerimy, Purvi's big, gentle Labrador and the kind of dog who made every bad day a little smaller.

yes, a dog brand with cat-parent energy. we contain multitudes.

The heart of it all

Meet Jerimy

Snuggler, birthday boy, professional sunbather, and the one this whole brand is built around. Every Furreal fit carries a little bit of Jerimy.

Jerimy: winter-ready in his red jacket — **Winter-ready in his red jacket**the fit that started it all

Jerimy: christmas cuddles with purvi — **Christmas cuddles with Purvi**best friends, forever

Jerimy: birthday boy, party hat and all — **Birthday boy, party hat and all**the goodest boy

In loving memory of

Jerimy

forever the goodest 🐾

Crossed the rainbow bridge
22 February 2024

The one we started this for

When we lost Jerimy, we didn't want to just remember him. We wanted to build something that carried that love forward. Furreal is our way of saying thank you to every fur baby who's ever made a house feel like home.

So every kurta, lehenga and cosy sweater we make is made the way we would have made it for Jerimy: with care, with comfort, and with zero compromise.

The promise: the best, within the best

We know how you feel about your fur baby, because we feel it too. So we made ourselves a simple promise: give them the best fabric, at the best price. No itchy shortcuts, no silly mark-ups. Just clothes we'd happily put on our own.

🧵

The best fabric

Breathable cottons and soft fleeces, checked by hand before they ever reach a dog.

🏷️

Within the best price

Premium shouldn't mean painful. We keep our costs lean so your bill stays fair.

🤍

Made with love

Every design starts with one question: would our own fur babies feel good in this?

Breathable cotton Tail-hole friendly Machine washable Breed-smart sizing No itchy tags Stitched in India Zoomie-tested seams

The humans

No titles. Very clear jobs.

Furreal was started by friends, so we skipped the fancy designations. What we didn't skip is knowing exactly who looks after what, so nothing about your order is ever left to chance.

Looks after

Fabric, Sourcing & Finance

Kushal Lunkad

Every fabric meets Kushal before it meets your dog. If it isn't soft, breathable and built to survive zoomies, it doesn't make the cut. Kushal also keeps the numbers honest, which is how the best fabric still lands at a fair price.

🧵 Fabric snob📊 Finance guru

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Social Media & Marketing

Purvi Monga

The voice behind every reel, post and slightly-too-good pun you see from us. Purvi is also where Furreal's story begins, and the reason every piece is made with a little extra love.

📱 @furr.reall🐾 Jerimy's human

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Customer Happiness

Sakshi Soni

Sizing doubts, a late parcel, a kurta that's almost right: Sakshi makes sure none of it ever becomes your problem. Message us and it's Sakshi who makes it right.

💬 Help desk🔁 Exchange whisperer🐶 Raatu's human

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Sales, End to End

Dhruv Jain

Dhruv runs our sales from the first click to the final delivery, on every platform we're on. Wherever you shop, a Furreal fit is only ever one tap away.

🛒 Every platform🚚 Order to doorstep🐶 Ebie's dad

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Design & Packaging

Akshali Desai

Akshali designs everything that leaves the factory, right down to the box it arrives in. From the first sketch to your doorstep, every detail is made so your fur baby feels like the main character.

✏️ Every design📦 Unboxing magic

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A little bit of everything

Nanak Moolchandani

Nanak doesn't own a department, so ends up in all of them. Need a hand, a decision, or someone to hold the camera for the next reel? Nanak's already on it.

🤝 Helps everyone🐱 Cat dad to Joey & Nemo