Spot the box
Every Furreal store has a little donation box by the counter. Drop in your change, your spare notes, or that ₹10 coin rattling around your bag. It all adds up.
Give back
Pay it furward.
For every good boy curled up on a sofa, there are many more curled up on a pavement. So we built giving into everything we do: whatever you donate, in store or online, we pass on to NGOs caring for India's street dogs, especially our beloved Indies.
The part nobody posts about
You walked past one today. Probably more.
We love our dogs loudly. But the numbers for the ones without a home are quiet, and they're not pretty.
6.2 crore
dogs live on India's streets.
[1]1 in 5
street puppies live long enough to grow up.
[2]63%
of those puppy deaths are caused by humans.
[2]62%
of road accidents caused by stray animals involve a dog.
[3]8 in 10
of us see a street dog every single day.
[1]2.4/10
India's pet homelessness score. Last of the 9 countries ranked.
[1]Most street puppies in one study didn't live past 82 days. Not because nobody could help, but because nobody did.
Three ways to wag
Giving, made as easy as shopping
Add it to your order
Shopping for your fur baby? Add a few rupees for one who doesn't have a home yet. One tap in your bag, and your order does double the good.
Just donate
Not shopping today? You can still give. Donate any amount on its own, no cart, no catch.
Chip in
Every rupee goes to the dogs. Literally.
Pick an amount and add it to your order, or donate on its own. We don't keep a single rupee. It all goes to our NGO partners for food, treatment, sterilisation and safe shelter.
- 🍲 Food for hungry streeties
- 💉 Vaccines & treatment
- 🏥 Rescue & recovery
- ✂️ Sterilisation drives
No purchase needed. Every rupee goes to our NGO partners, not a single one stays with us.
Who your money helps
Our NGO partners
OfficialNGOCollaborator
Kartavya Society
“We SAVE LIVES ♥️”
From roadside rescues to a healing home for the injured, Kartavya Society does the hard, unglamorous work: feeding, treating, sterilising and loving the animals most people walk past. Their community of 380K+ on Instagram follows every rescue, and so do we.
@kartavyasocietyMore NGOs joining the pack
We're collaborating with more NGOs so we can help our babies in more cities. Run a shelter or a feeding drive? We'd love to hear from you.
Especially the Indies
India's own dog deserves India's love
Clever, hardy, wildly loyal, and built for this country's weather. The Indie is the dog that's been here all along, and the one that needs us most. If you're thinking of bringing a dog home, think Indie first.
Sources
- Mars Petcare, State of Pet Homelessness Index (India, 2021)
- Paul et al., “High early life mortality in free-ranging dogs is largely influenced by humans”, Scientific Reports (2016)
- ACKO Accident Index 2024, via Outlook Money
Street-dog numbers in India are hard to count. The government's 2019 census counted about 1.53 crore, while independent estimates run far higher. Puppy figures come from a five-year study in West Bengal.
